SMS Messaging Consent & Opt-In Policy

Last updated: April 2026

How Consumers Opt In

Calls to Booking is a missed-call recovery and online booking service used by local service businesses (trades, medical and dental practices, med spas, auto shops, professional services). Consumers can opt in to receive SMS messages from a participating business in one of two ways:

  1. Web-form opt-in. When booking an appointment on a business's booking page at callstobooking.com/book/[business-slug], the consumer enters their phone number and checks an unchecked-by-default box agreeing to receive text messages from that specific business about their appointment, including reminders and follow-ups. The consent timestamp, IP address, phone number, and the exact opt-in language shown are stored on the consumer's lead record.
  2. 1:1 reply to a missed-call notification. If a consumer calls a participating business and the call goes unanswered, the business may send the caller a single text identifying the sender and offering a booking link. The consumer must reply (or otherwise interact) to receive any further messages. STOP, END, CANCEL, UNSUBSCRIBE, and QUIT immediately opt the consumer out for that specific business number.

What Messages Are Sent

Booking confirmations, appointment reminders, follow-ups about missed calls, and re-booking outreach for recurring services. We do not send marketing or promotional messages.

Every outbound message identifies the sending business by name and includes opt-out instructions.

Sample Messages

Hi, this is [Business Name] — sorry we missed your call. What service can we help you with today? Reply here and we'll get back to you shortly. Reply STOP to opt out.
[Business Name] Thanks for booking! Your appointment is confirmed for [date] at [time]. Reply STOP to opt out, HELP for help.

How to Opt Out / Get Help

Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message to unsubscribe from that business. Opt-outs are honored immediately and per-business — opting out of one business does not affect any other.

Reply HELP or INFO for program information and our support contact.

Message Frequency & Costs

Message frequency varies. Typical use is one transactional confirmation, up to three reminders, and up to two follow-ups per appointment. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Privacy

Mobile phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing or promotional purposes under any circumstances. See our Privacy Policy for full details.

Contact

For questions about this policy, contact us at support@callstobooking.com.